Yesterday one of the weirdest messages I have had in recent years came flying into my mailbox. Umbraco - the popular open source CMS software - was announcing the Gold Partner status. Being one of the most certified (Dutch) companies this was good news. Having experience with being a Microsoft Partner, that program really adds to your status and helps your developers work with the tools they promote.

But this time, my reaction was different. I could not believe my eyes…

Usually the status ‘Gold’ means really good, excellent and experienced development. You need extra competencies to reach that level and not every company can be ‘that good’. Here, it said the only difference was that a partner puts down a ridicoulous amount of money each year. I was flabbergasted.

There’s nothing wrong with supporting the Umbraco crew, in fact I am in favour of this. But the amount of money stated was like nothing I have ever seen before. Not even Microsoft would dare to ask this for their Gold Partner program. Next to that, it would not add anything to the reliability of the Partner, as the company could have less skills than a normal partner.

With the Microsoft Partner program you will get support FROM Microsoft to promote their products and use them as your basic tools. It is a win-win with both the vendor and the partner teaming up in developing all tools and making solutions from them. It isn’t used to pay Microsoft to develop their products.

We are building a huge package at the moment which would be a major add-on for the member section. As Umbraco is open-source our intention was to give it to the community, as we think this would really add to the product and would help out others who helped us with their packages. This is not your regular package, what we are building is huge. Yesterday’s message may have pursuaded me to commercialize on this product, so we can pay the Gold status from that. This is not what we want, we want to share, but if our competitors are stated as Gold we may be forced to. In my opinion, this move can kill the open-source thought which has made the Umbraco community strong.

Now, dear Umbraco, I know you guys are great at coding. You are great at functionality. You have built up a great community over the years… but your marketing still sucks. Please hire someone to do this properly, or if you did hire someone to invent this Gold Partner status, please fire him. There is only one profession that tells you how good you are when you put down money and you don’t deserve to be associated with that. Please fix this mistake.